DIPLOMA IN MARKETING

Diploma in Marketing will provide students the opportunity to obtain knowledge of the Principles of Marketing and develop skills and techniques used by marketing practitioners in a competitive business environment. The main objective is to enhance the students’ ability to perform marketing tasks that encompasses the marketing mix,consumer behavior, research and decision making, either at the local or international level. Students will beexposed to various environmental forces that affect the marketing activities. To produce a competent student,this programme includes other related fields such as accounting, economics, entrepreneurship, commercial law,information technology and statistics. The knowledge will help students to make the right marketing decisions.To boost students’ self-confidence in communication, English courses will be taught throughout the programme.In tandem with the government’s objective to produce a balanced human capital, this programme also includesreligious and moral courses.To further enhance students’ ability and skill in marketing, students will undergo a six (6) semester programme inclusive of industrial training. This programme aims to provide the knowledge needed to understand the vital role marketing plays in the success of any business firm. Through case studies and team projects, students will be able to analyse current market situations, identify and evaluate market opportunities and learn to develop an integrated marketing plan. Hence, it is envisioned that this programme will produce qualified and semiprofessional graduates who are able to be part of the manpower in the business sector.

 JOB PROSPECTS


The knowledge and skills that the students acquire from the programme will enable themto participate in the job market as :

• Assistant Customer Development Manager
• Assistant Department Executive
• Assistant Marketing Executive
• Assistant Marketing Research
• Assistant Sales and Marketing Manager
• Assistant Sales Executive
• Customer Service Assistant
• Entrepreneur
• Marketing Representatives
• Purchasing Assistant
• Retail Assistant
• Sales Administrative Assistant
• Sales Coordinator
• Sales Promoter
• Sales Representatives